Ever wonder why you get most of your junk mail in the morning? I had a prospect contact us today looking for help combating the recent barrage of junk mail he’s been getting at work. The prospect mentioned they had a spam filter in place but it was apparently allowing a lot of junk mail to come thru.
When I asked him the following questions:
Do you get most of your spam email in the morning?
Do you hardly get spam on the weekends?
I got the answer I expected- ‘yes’ on both counts.
Make no mistake, the spam kings of the world have it down to a science. The conversion rate for someone actually clicking or buying or revealing personal information via email is still around 1/10 of 1%. But if you calculate that by millions of emails per day and billions of emails sent per month, the business math still makes sense. Sending junk mail remains a business and spammers have over 10 years’ experience perfecting their craft. So to answer the above questions:
Here’s why you get most of your junk mail on weekday mornings:
- Studies show people don’t send or check email as often on the weekends. If you put yourself in the shoes of a spammer, they are trying to deliver their junk at the moment you’re most likely to be paying attention.
- Keeping in mind we’re still thinking like a junk mail pirate, you also want your payload to arrive the moment people are most likely to be checking email. Studies further show that the greatest volume of email sent are weekdays between 10:00 am and 2:00 pm. The bad guys know their spam and phishing campaigns have a greater chance of landing at the top of your Inbox from 8:00 am – 10:00 am or 4:00 pm – 6:00 pm
To tie it all together, the most successful spam campaigns of 2014 are actively employing what we call the Domain Registration Spam Loop, which we covered in our Summer 2014 Spam Filter Report.
In a nutshell, scripts are written to register odd-sounding domain names and quickly gear them up for a spam blast. By the time conventional spam filters have caught on the nefarious scheme, they’ve already moved on to the next ill-sounding domain name.
The spam filtering market has undergone heavy consolidation in the past 10 years and there are only a few providers left that do a good job.
Contact us today to see how we can help you regain control of your Inbox.